Amarillo Wing is a creative agency specialising in branded content, video production and marketing campaigns across tv, web and mobile. It is the digital sister company to Amarillo Films. For more information please contact Angela Affinita on angela@amarillowing.com or call +44 20 7287 7476.

Amarillo Films produced two commercials ‘Pledge’ and ‘Grace’ for Bisto’s ‘Aahnight’ campaign. The ads encouraged families to set aside one evening a week to eat dinner together and drove viewers to Bisto’s new website, Aahnight.com, a community area where families could find inspirational ideas and recipes.

This created a unique opportunity for Amarillo Wing to collaborate with the creative team at McCann Erickson and the digital agency, Code, to originate additional video content that would enrich the website experience and ensure creative continuity across both TV and web.

GETTING TO KNOW THE CAST
The unorthodox casting of the Bisto ad featured ‘real’ families, rather than professional actors, to create a genuine family mealtime. These interviews
provided an opportunity for our new Bisto kids to show off and for viewers
to get to know them and their family a bit more. Directed by Clare Harvey.

CONFESSIONS CHAIR
The parents in the commercial were invited to confess their bad eating habits and pledge their commitment to improving their family meal times. A light-hearted and humorous reminder of the reality of family life. Directed by Clare Harvey.

THE MAKING OF 'BISTO GRACE'
An intrepid glimpse behind the scenes in the making of ‘Grace’. Created for the aahnight.com website where viewers can learn more about the underlying values of family mealtimes, shared food preparation and the benefits of dinnertime conversation. Directed by Angela Affinita.

KIZZY'S INVITE TO DINNER
A short but very sweet film featuring one of the younger cast members from the commercial. After watching this online, parents and children could then download and print their own dinner invitations to help keep the pledge going. Directed by Clare Harvey.